October 28, 2009, Shenzhen. China Network Video Anti-Piracy Coalition held a news conference, announced the launch of the second round of anti-piracy coalition joint operations on the Thunder website right people work long-term behavior of piracy launched legal proceedings. Anti-piracy Alliance currently has a total of 100 remnants movie piracy evidence, the Court placed on file in the Nanshan District, Shenzhen, scores of cases.
In the press conference, lawyer shows strong evidence of Thunder piracy, 100 TV sets security forensics work has been completed. Meanwhile, in order to prevent piracy Web site right side of copyright by questioning the legitimacy of the chain, trying to delay the processing time for rest and publicity rights were officially authorized by the copyright file.
Details of a special anti-piracy Alliance said, "choose Shenzhen as a news conference Dedian symbolism is obvious: all future joint operations will begin, regardless of region, as long as there is the fact that piracy site theft, the Alliance will focus on integration Members of resources to implement large-scale tort litigation. "
You Peng Bullock, CEO Shao to small and even the industry's harsh words rare declared, "firmly crack down on rampant piracy in China's source of Thunder." Shao to Ding explained that Thunder had been through the operation of the public eye acts to camouflage themselves, such as Thunder claims to be a Chinese Internet's largest film and television content buyers, but in fact, Thunder website genuine rate of not even 1% is not and is so kind of a piracy website, dare openly in their own home page that says "genuine issue of platform."
At the same time reporters learned that the anti-piracy coalition action and not for advertisers. According to the coalition members said, "Union believes advertisers ads in pirated video site was deceived in the litigation liability reserves the right to an additional joint at the same time, the Union is willing to come up with 100% sincerity to allow sufficient time to advertisers."
However, joint and several liability advertisers always hanging overhead like an invisible sword, once landed, namely, the crucial point. Of the people, said: "rampant piracy video sites, advertisers have not joint and several liability of compromise, if a group of organized piracy video site like a bank robber, so advertisers do not intend to give them plenty of guns and ammunition, Not only the more unscrupulous robber, it is also gaining favor and carried away. innocent advertisers become indirect accomplice, finally not only face legal risks, the brand image will cause irreparable harm. "
Can predict the risk of active avoidance is smart choice, in the United States, due to piracy, YouTube is only 3% -4% of the video stream is embedded advertising, and then completely legal copy of Hulu, the proportion is as high as 80% . In China, the proliferation of piracy has increased advertisers will wait and see and wonder, after all, after being down with a price to pay to go ashore.
For anti-piracy and industry relations, anti-piracy coalition that analysis: a healthy development of the video industry, right holders receive income by copyright, which will reduce bandwidth costs, introduce more high-quality streaming video content, and through traditional interactive cinema and television, enabling users to have more weight in the choice, enjoy a higher quality of content, it can really develop industrial scale, forming a virtuous circle. This is truly corporate interests, industry interests and national interests of the high degree of consensus, rather than the name of the banner of national interests by theft of private interests to meet a pirated site.
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